Liam Wilkinson

At a glance...

  • 10 years’ experience in the fitness industry
  • Qualifications include Max Fitness & Business Diploma, Personal Training Certificate
  • Certified Running Coach (UESCA- United Endurance Sports Coaching Academy) 
  • Gravity Suspension & Zuu Certified
  • Registered member of NZ Register of Exercise Professionals (REPs)
  • Competitive sporting background: martial arts, adventure racing, trail running, obstacle course racing (OCR). I’ve competed in New Zealand and overseas in OCR events like Spartan and World’s Toughest Mudder.
  • Third-degree black belt in Kempo Ryu Karate

 2 NEW UESCA Running Coach Logo

A career in the fitness industry isn’t for everyone.

It often requires a lot of late nights and early starts, fitting sessions into the gaps of everyone else’s lives.

You’re also, whether you like it or not, a walking billboard for your business (but let’s not get stuck having that discussion – yet!).

I was told by a lot of different people that I’d never be able to have a steady career as a personal trainer. Yet here we are, a decade later, and I feel like I’m only just getting started.

Watching people achieve amazing things with their health and fitness is like a shot of adrenaline – it leaves me pumped!

It’s what’s made getting up at 4.30am for last 10 years well worth it.

So, what's my secret weapon?

I already know what you want to achieve – and how you can get there. Let me explain.

A very small percentage of the world’s population are naturally a cut above the rest. I’m talking about Olympic athletes, world champions, first place winners. They work their arses off to be the best at what they do, and they have the best coaches – but they’re also in a league of their own.

Now, the other 95% of us know we won’t ever come close to finishing first – but that’s not what we want.

What we want is to be the best that we can be, maybe beat our training buddy occasionally, and hey, if we happen to place in the top 10 of our age group then that’s pretty fricken cool.

A friend once said to me that everyone deserves a personal trainer that they can afford. And I couldn’t agree more. But here’s the kicker, you don’t necessarily need a personal trainer to achieve your fitness goals.

What it takes is consistent hard work – and smart training.

That's where I come in

What do I mean by smart training? It means that your training plan is both progressive and safe.

You should be able to visibly see the gains you’re making – like getting fitter, faster, stronger – but there should also be a focus on quality movement to stop any muscular imbalances causing injury.

Progressive training means improvement, progressing your strength, fitness and endurance in a way that’s valuable to you – not simply training for the sake of training.

This is generally only achieved with a personalised plan that is programmed specifically for you.

I’ve been helping people with their health and fitness goals since 2010

In high school, my PE teacher told me I should go to university and study physical education. Naturally, I didn’t listen to her – haha!

I ended up studying a degree in film and cinematography and worked in the industry for a few years. When the financial crisis hit in 2008, it made me reassess what I was passionate about.

The seed that had been planted long ago finally started to grow – and I decided to retrain. I ended up coming top of my class at Max Fitness College where I studied personal training. I was invited to become a part of the TomFit team, a private training facility that one of the Max coaches had started.

From there, in all my ignorance, I started learning the tricks of the trade from arguably some of the best PTs in the country. I also worked with one of the TomFit trainers to achieve some of my own fitness goals.

I’d taken an interest in running, and so I started to apply what I’d learned to some of my first OCR events. Ever since then, I’ve been hooked on obstacle course and endurance events. It’s what fuels my passion for teaching people not only how to become functionally strong, but how to have a versatile fitness you can safely apply to any endurance event.

My WHY story

There’s three reasons I took a U-turn into a fitness career:

  1. Personally, I thrive on achieving physical feats that most other people wouldn’t even dare try.
  2. This is where my high school teacher would say ‘told you so’ - I really enjoy teaching and helping people on their journey towards their goals.
  3. Back in intermediate, I was horrible at sports! But I had the coolest teacher - who was an avid rugby player. He taught us how anyone can achieve their sporting goals with the right knowledge, skills and support. And even though our class wasn’t the most athletically gifted, we won almost every sporting event that year.

That teacher is the reason I started pursuing martial arts (I’m now a third-degree black belt) and how training became such an integral part of my life.

That's how Ascend Fit was born

One day, Ascend Fit will have it’s own facility, but for now, it’s a community of people who enjoy getting outdoors, pushing themselves, and supporting one another through the challenges of new fitness experiences.

I want to help you become a better athlete, one who has a multitude of skills and can enter a variety of new and exciting outdoors endurance events.

If you’re ready for the challenge, get in touch, and let’s have a chat.